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III Points Festival: A music, art and technology throwdown

A recent study of the post-crisis American economy suggests that cities that promote knowledge and creativity will be future “boom towns.” The founders of the III Points Festival are ready to light the fuse in Wynwood this weekend.    

In an article about his study called “Boom Towns and Ghost Towns of the New Economy,” published Sept. 18 on the Atlantic magazine website, eminent social scientist Richard Florida found that “the economic landscape is being reshaped around two kinds of hubs — centers of knowledge and ideas, and clusters of energy production. Overwhelmingly, these are the places driving the economic recovery.”

Despite its unique goulash of globally sourced experiences, you don’t often hear Miami’s name come up as a center of knowledge and ideas. But the III Points Festival may help change the conversation.

 “There are a lot of incredible people doing incredible things all over Wynwood,” says Erica Freshman, one of the festival founders. “III Points is about changing the perception of the outside world.”

The three-day event begins Thursday and mixes creative types from around the country with some of the most influential locals in music, art and technology in multimedia gatherings in more than 20 locations in Wynwood. Among the main musical draws performing at Wynwood Cigar Factory and other stages are James Murphy (LCD Soundsystem), Jamie xx (the xx), DJ Shadow, Yacht and Miami Horror, as well as Austin Paul, the Juan MacLean, DJ Oscar G, Hercules & Love Affair, Fortune Howl, Cassian, the Deep, T. Williams and Mosca.

Artists such as the TM Sisters, Jillian Mayer and John Sevigny will highlight shows curated by TwinHaus, the Miami-based experimental engineering agency founded by installation and video artist Tara Long and musician and artist Yamil Rodriguez.

The festival also will include film screenings hosted by the David Lynch Foundation, the Samsung Blogger Lounge, the Bro-Gaming Den and, yes, beer bingo.

Freshman was best known as a South Beach party planner and gadabout when she helped open the thoughtfully booked Wynwood music room Bardot four years ago. She says the idea of using Bardot musical visionary David Sinopoli’s contacts to “do something for the community” has been percolating for some time as a new creative class opened bars, restaurants, galleries and other businesses in Wynwood.

“The timing is absolutely right for this,” she says.

 Over the last 15 years or so, Miami native Jason “Boogie” Peterman has gone from being a DJ on The Womb Internet radio station with Laura of Miami (now programming director at Wynwood Radio) to becoming a self-taught animator and 3D projection artist. Peterman, also a VJ at Bardot, will premiere one of his “projection mapping” installations, using new technology that animates stationary objects with 3D video, on the main stage at the III Points Festival.

Peterman  did projection mapping at Art Basel Miami Beach last year, and says that international gathering has made Miami a focal point for creativity in the Americas.

“[Art Basel] put the city on the radar for artists and musicians. Now Miami is on everybody’s list,” he says.

Peterman’s projection mapping work at III Points Festival is a co-production with AV-8 Projects and Tecné Collective, the latter a cluster of Miami- and Madrid-based “technologists that explore the synergetic space between art and technology.”  The group’s work ranges from a permanent light-art piece inside an abandoned oil silo in Helsinki to some visual improvisation at a performance at PAX by local band Elastic Bond.   

Peterman says he became aligned with Tecné Collective through member Rodrigo Arcaya, a digital artist and programmer who lives in Miami.  The networking that yielded the relationship and its global potential for his work would not have happened in many other places, Peterman believes.

“Miami is a key city for that to happen,” he says. “I’m still surprised that I’m able to be doing what I’m doing.”

Tickets to the III Points Festival range from $20 to $30 for individual events to $155 for a weekend pass. Info:

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