In yet another sign that, hey, we do too have class, one of South Florida’s top live-music venues, most recently sponsored by a rum distillery, now answers to the cosmopolitan name of a gluten-free French spirit: Perfect Vodka Amphitheatre.
The name change is effective immediately at the Live Nation-programmed stage at the South Florida Fairgrounds, which has gone by its original name, Coral Sky Amphitheatre, since a sponsorship deal with Cruzan Rum ended earlier this year.
The 19,000-capacity venue near West Palm Beach has had a number of names since it opened in 1996, including the Mars Music Amphitheatre, Sound Advice Amphitheatre and Cruzan Amphitheatre.
“Great music and our smooth vodka are sure to make perfect memories,” said Perfect Vodka president Dennis C. Cunningham in a press blurb.
The naming-rights deal with Perfect Vodka is a three-year agreement, according to a Live Nation representative.
Perfect Vodka, which took gold at the 2014 International Craft Spirits Awards, touts itself as "naturally non-GMO" and “the only vodka made from the natural waters of the Vosges Mountains.”
No other changes are imminent at the venue, and there apparently is no truth to the rumor that Perfect Vodka Amphitheatre has booked a performance by the Opéra National de Paris. We also have been assured that you may still wear flip-flops to the shows.
The first concerts under the new name come this weekend, with the Dave Matthews Band on Friday and Saturday. The DMB will be followed on Sunday by Toby Keith, the country firebrand who will quote you no Baudelaire and to this day serves only “freedom fries” in his I Love This Bar & Grill restaurants.
Stay classy, South Florida.
For more information on upcoming concerts and the venue, go to LiveNation.com.