Guy Ritchie directs a new ad campaign for David Beckham Bodywear for H&M.

Is it hot in here?

SouthFlorida.com's Your Gay Boyfriend (and mine!) Rod Stafford Hagwood just shared a video of H&M's just-released David Beckham spring ad campaign directed by Guy Ritchie.

The "brief" video hawks the soccer superstud's underwear line for the Swedish retailer, available this spring at H&M stores in Miami Beach, Aventura and Palm Beach.

The entertaining short film captures Beckham bending it through the streets of his Beverly Hills neighborhood clad only in his namesake line of boxers, which come in greens, navys and reds.


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"This ad is a Valentine’s gift in and of itself," says the press release.

It certainly made us happy.

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