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Starbucks closing online store, selling merchandise at 50% off

Starbucks is shuttering its online store on Oct. 1 and is holding a 50 percent off clearance sale on merchandise, the company confirmed to the Sun Sentinel. 

The great sell-off on brewing equipment and drinkware has begun. Items on sale at 50 percent off includes fancy coffee presses, glass water bottles, travel tumblers, mugs and more.

Shipping is free on orders over $50.

Outside of Starbucks retail stores, products will still be available through consumer packaged goods channels, including on Amazon and in grocery stores, Starbucks said. The Seattle-based company said it is looking to build commercial partnerships with digital companies.   

"We’re continuing to invest in amplifying Starbucks as a must-visit destination and are looking across our portfolio to make disciplined, thoughtful decisions," the company said in the email. "This includes doubling down on our digital relationships with our customers to further elevate our digital flywheel through our mobile app and our Starbucks Rewards loyalty program."

In July, Starbucks announced it was closing all 379 Teavana retail stores, saying that they’re struggling and would likely continue doing so. Many of those stores are located in malls, where traffic has been declining. A majority of stores will close by spring in 2018, the company said. 

Starbucks recently reported record operating and financial performance in its third quarter earnings report in July. 

Click here for the deal. The sale runs through Oct. 1.

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