Hard Rock employees are in the pink.

Hard Rock employees are in the pink. (Photo/Courtesy of Seminole Hard Rock Hotel & Casino / September 20, 2012)

 October contains a flood of "pink" events, and casinos are as active as anyplace. (Note to other casinos, if you have stuff, please email it to me.) The Hard Rock employees lined up for this photo, and released their events for October.

Hard Rock Hollywood, as part of Hard Rock international's 13th annual campaign, will donate proceeds from specially designated “pink-sheet” hotel rooms and Hard Rock Cafe Hollywood limited edition Pinktober collectibles and apparel to The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.). Additional proceeds from this year’s local Seminole Hard Rock Hollywood campaign will benefit the American Cancer Society “Making Strides Against Breast Cancer” and the Breast Cancer Center Fund at Memorial Foundation.  

On Thursday, October 4th at 5:30 p.m., Seminole Hard Rock will kick-off PINKTOBER with “PINKTOBER Rocks,” a special event and “Sunset Lighting Ceremony” benefitting the Breast Cancer Center Fund at Memorial Foundation. President and CEO of the Seminole Hard Rock Winterfest Boat Parade Lisa Scott-Founds and Easy 93.1FM Morning Show Host Susan Wise were honored by Seminole Hard Rock with the role of “flipping the ceremonial switch” that will illuminate the hotel and Seminole Paradise Lake in pink, as well as launch a spectacular pink fireworks display. A contest for the “Most Creative Pink Shoes” – men’s, ladies and children’s shoes – will be judged by local celebrities and fashion experts. Prizes will be awarded to the first, second, and third place winners, as well as a $500 cash prize for the most creative men’s and ladies pink shoes. Other evening festivities include a pink fashion show, Plantation High School Marching Band, live music, special offers from the shops and restaurants in Seminole Paradise and the Miami Food Trucks, which will also donate to the cause.

 As in years past, the hotel has set aside special pink-hued, Sleep Like a Rock bedded guest rooms with 25 percent of the room rate to benefit the Breast Cancer Research Foundation. The  room packages start at $229 (plus tax) for one night (Sunday – Friday, only) and include a complimentary commemorative PINKTOBER Hard Rock pin, a $25 Blue Plate food credit and a $25 Body Rock Spa credit. Packages are based on availability. Credits are daily if guest books more than one night. The select guestrooms will also be outfitted with special collectible PINKTOBER bathrobes that can be purchased in the Rock Shop, with a portion of the proceeds donated to The Breast Cancer Research Foundation.


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 Shades of soft pastel and hot pink will also liven up Center Bar, the Lobby Bar and the Beach Club. Constant Grind will serve pink cookies and pink cupcakes. A pink Cadillac CT 2012 will be showcased in the hotel lobby and guests can even bathe in a pink-hued pool or take advantage of Body Rock Spa’s 30% discounts on pink manicures and pedicures.

Hard Rock Cafe’s offerings gives fans an additional opportunity to show their promise to pink throughout the month. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including PINKTOBER 2012 men’s (hotel only) and ladies’ T-shirts, bracelet, robe, “Sleep Like A Rock” bedding sheet sets limited-edition 2012 pin, scarf,  and tote.  Products are sold exclusively at Hard Rock properties worldwide, including cafes, hotels and casinos and on www.hardrock.com. Proceeds will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 100 percent of the proceeds of each pin and 15 percent of the proceeds of other products going directly to the cause.  The proceeds from the Pinktober tote will be donated to the American Cancer Society “Making Strides Against Breast Cancer”.

For three nights, Hard Rock Cafe will be showcasing musical artists with their own pink passion.  Rodeo Clowns on October 5, Shane Duncan on October 19, and The Ladies That Rock For The Cure: Samantha Gibb and The Cartel plus Nicolle Chirino on October 24. All monies raised through donations and silent auction items will be donated the American Cancer Society “Making Strides Against Breast Cancer” in honor of Jennifer Rose Dreyer, an employee of the Seminole Hard Rock Hotel and Casino, who passed away from Breast Cancer in August of this year.

Call (954) 327-ROCK, 1 800-937-0010 or visit www.seminolehardrockhollywood.com/pinktober  or www.facebook.com/seminolehardrockhollywood. For additional information on the PINKTOBER program, please visit www.hardrock.com