Slot manufacturers dip into almost every entertainment niche in an effort to attract players, with Michael Jackson, “Sex and the City” and even Judge Judy machines hitting casinos the past few years.
The newest example is “Avatar,” the highest-grossing movie of all time. A slot machine rolled out this week at the Seminole Hard Rock Hotel & Casino in Hollywood.
The machine, created by International Game Technology, does James Cameron right, offering players choices on which character they want to be in the struggle between humans and Na’vi warriors. Bonus rounds take players soaring with the banshees above the glowing, luminescent rain forest of Pandora.
“Avatar” movie producer Jon Landau was heavily involved in the creation of the game, traveling to IGT’s Reno manufacturing facility and working with game designers. Actor Stephen Lang (Colonel Miles Quaritch) provides the voice over.
Patrons who expect to be playing Avatar a lot can create a player profile with an ID name and password. The machine then keeps track of how much a person has played, which helps because more time on the machine can move a player up to a higher level, as in a video game.
The games are also wide-area progressives, meaning that a piece of each spin goes into a larger nationwide jackpot. The jackpot was at about $1.4 million earlier this week.
The 42-inch vertical screen makes the game larger than most slots, so instead of squeezing it onto the main slot floor the Seminole Hard Rock’s two machines are located near the front wall of the non-smoking area.