H&M opening in Aventura on Friday

H&M is set to open a third South Florida store at Aventura Mall on Friday.

Hennes & Mauritz's new 25,000-square-foot space will open at noon. In addition to the regular lineup of fashion-forward apparel and accessories for men and women, the new store will sell  children's clothing for kids ages newborn to age 8.

H&M is celebrating by offering the first 250 shoppers in line a "Access to Fashion Pass" valued from $10 to $300 and free t-shirts.

“We see continued great potential in the South Florida retail landscape,” says Daniel Kulle, U.S. President for H&M said in a release. “After a successful opening of our flagship store on Lincoln Road in November, we are excited to offer another fantastic shopping location which will include our quality children’s collection, to both our Miami and international customers in time for the holidays.”

The Swedish retailer opened a flagship store inside the historic art deco Lincoln Theatre in Miami Beach in November and has a store at The Gardens Mall in Palm Beach Gardens.

Hours will be 10 a.m. to 9:30 p.m. Monday-Saturday and noon to 8 p.m. on Sundays. Call 855-466-7467.

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Pictures: Zombie Walk in downtown Fort Lauderdale