Classmates bullied a 9-year-old from North Carolina because of his My Little Pony backpack.

Officials at a North Carolina school told a 9-year-old boy who was being picked on by classmates that he needed to leave his "My Little Pony" backpack at home because it's "a trigger for bullying," WLOS is reporting.

Grayson Bruce's backpack is blue and fuzzy with ears, and features Rainbow Dash, a character from the "My Little Pony: Friendship is Magic" cartoon series. Grayson's peers would tease him, push him and hurt him for his "girly" tastes.

Grayson's mom Noreen Bruce was hoping that the bullies would be punished for their actions, but instead, the school told the boy that his "My Little Pony" paraphernalia was "a trigger for bullying" and that he needed to leave it at home. 

A small collection of 'My Little Pony: Friendship is Magic' fans give insight into their passion for all things pony as they gather in Baltimore for BronyCon, a three-day event at the Baltimore Convention Center. (Christopher T. Assaf/Baltimore Sun)

The Bruce family refuses to take that claim sitting down.


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"Saying a lunchbox is a trigger for bullying, is like saying a short skirt is a trigger for rape. It's flawed logic, it doesn't make any sense," Noreen told WLOS.

A Facebook page for Grayson has more than 25,000 likes, with many supporters sending in videos to promote the cause.

"My Little Pony: Friendship is Magic" has a massive fan base of young men and teenagers who enjoy the show, commonly known as "bronies." The Bronydom is partially to thank for the outpouring of support Grayson has received online through his Facebook page and a Change.org petition.

The show is a reinvention of the 1983 classic cartoon "My Little Pony" that's meant to emphasize friendship and adventure while appealing to a larger audience than the original, according to WhatIsABrony.com.

Bronydom has surged in popularity since a documentary highlighting the counterculture aired in 2012, but that doesn't stop boys like Grayson from being bullied every day.

Last month, an 11-year-old North Carolina boy attempted suicide because he was teased so badly about his love for "My Little Pony," not to mention countless other victims who haven't made headlines.

For more on Grayson's story, click here to visit WLOS.com.