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Budweiser in bow ties, Sam Adams in cans

Beer cans with waistlines appeared in stores on Monday, May 6, when Budweiser launched its newest marketing initiative: cans shaped like bow ties.

The King of Beers' new packaging hit the market alongside Samuel Adams' first line of canned beers. The two companies cite benefits to their cans' unique shapes -- Bud's aesthetic and Sam's ergonomic.

Sam Adams' "Sam Cans" are made with a wider lip so the top rim "makes the flavor closer to drinking out of a glass," according to a press release from the brewery. The cans look nice. Check out some photos comparing them to regular cans to the left.

Budweiser's bow-tie cans are admittedly an attempt to grab young consumers' attention.

"This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults," vice president of innovation Paul McGauley says.

The shape is a riff on the old brewery's bow-tie logo, reportedly added to the design decades ago to emphasize the beer's full name. People were calling it "Bud" too much, the press release said.

The Bud won't taste like it was poured from crystal in this new can. But it might make Budweiser patrons feel good to know that from May 5 to July 4, the company will donate up to $1 million of its sales to the Folds of Honor Foundation for wounded veterans.

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