Jaxson’s Ice Cream Parlour got a heaping serving of publicity Wednesday in the form of a shout-out from President Barack Obama.
“It’s time to give America a raise,” Obama said, recalling that in the State of the Union he “asked more business leaders to do what they can to raise their workers’ raises. Because profitable companies like Costco have long seen higher wages as good business.”
Obama continued: “It’s not bad business to do good by your workers. It’s good business.”
He mentioned plans by the retail giant Gap to raise base wages, and then said he read last week about Jaxson’s. “It’s an ice cream parlor in Florida that’s been in business since 1956. They just announced they would lift workers wages to at least 10 dollars and 10 cents an hour without cutting back on hiring.”
Jaxson’s thanked Obama for mention via Twitter. “Thank you for mentioning @IcecreamJaxsons in Dania Beach, FL in your speech today. We feel we made the right decision!”