Miami Heat lead the NBA in . . . underwear models?

Heat underwear models Udonis Haslem (left) and Chris "Birdman" Andersen. (Courtesy PSD)

The Miami Heat not only are loading up on victories, piling up points and dominating with defense, but they also might well lead the NBA in  . . . underwear models?

"I call it 'Free Birding,' " backup center and part-time underwear model Chris "Birdman" Andersen said. "I'm definitely comfortable with it."

Well, uh, OK then.


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So, apparently, is teammate Udonis Haslem.

"I'm a married man," he said. "So I had to think about that. The wife let me get away with just showing the waistband."

Wait, what?

Here's what: It all started, as so much of the off-beat has with the Heat in recent seasons, with former teammate Mike Miller, who decided to expand his marketing empire beyond his energy drink.

Enter PSD and their colorful approach to men's under apparel.

"Two years ago, we ended up doing an event with Mike Miller's energy drink at the University of Florida," PSD co-founder Curt Flaitz said earlier this week. "He fell in love with our brand and then he became a partner about a year and half ago."

That's when Miller, who still was with the Heat at the time, decided to share the wealth with a pair of equally colorful teammates.

"This is all Mike Miller's doing," Andersen said. "He's kind of just using the theme of my tattoos and everything for the design of the underwear. I was just messing around and I just called it free-Birding."

Miller also made sure Haslem, his former University of Florida roommate, got a chance for the, um, exposure.

"It's just a favor I was doing for Mike Miller," Haslem said. "It's really more his gig. I was just helping out with the promotion. That's my guy, so I pushed the envelope a little bit for him."

There are limits, however, and no need for the family-oriented Heat to grow overly alarmed.

"It's not like I'm going to be standing there in my underwear," Birdman clarified. "I'm going have some jeans on or some camo[uflage pants] on. I'm not just going to have underwear on."

Exposure largely will be limited to waistband, at least with the Heat duo.

"I had shorts on," Haslem said of his recent photo shoot, "so I did have some restrictions."

While Miller's energy drink might be "Let it Fly," that's not the case when it comes to this endeavor.

While Haslem already has done his understated photo shoot, plans with Andersen are being finalized during this road trip with his manager in Denver.

"Birdman's signature line releases in January," Flaitz said, "and we talked about the main headline probably winding up being, 'I'm an underwear model.' "