WTVJ-Ch. 6 is chasing the news earlier.
The NBC affiliate in Fort Lauderdale and Miami has added a 4:30 a.m. weekday newscast.
Officials at the Miramar-based station had a two-week run for the newscast during its Winter Olympics coverage this month and has made the newscast a regular program beginning today.
"We had an overwhelming viewer response to the 4:30 a.m. newscast we launched during the Olympics and are excited to make it a permanent addition to our lineup,'' said Migdalia Figueroa, vice president of news for WTVJ, in a release.
Overall, broadcasts of the Sochi games were among the most watched in the Fort Lauderdale-Miami market these past two weeks. About 298,000 viewers tuned into the opening ceremonies on Feb. 7. And those broadcasts gave the station a strong platform to promote its newscasts including the one at 4:30 a.m.
"We are committed to providing our viewers relevant local news and information when they need it, and are pleased they want to start their day with us,” Figueroa added.
The 4:30 a.m. weekday newscast is being led by morning anchors Pam Giganti and Jawan Strader, along with meteorologist Ryan Phillips and traffic reporter Kelly Blanco.
With its expansion, the station joins other South Florida news outlets that have launched a 4:30 a.m. newscast in recent years. These include WPLG-Ch. 10 in the Fort Lauderdale-Miami market, and WPEC-Ch. 12, WPBF-Ch. 25 and WPTV-Ch. 5 in Palm Beach County.
The expanded newscasts reflect the changing behaviors of today's workers, who have longer workdays or commutes that require them to get up in the predawn hours. The 4:30 a.m. newscast also allows station managers to add viewers and revenue in the morning block.