Targets is adding its Cartwheel savings program to the newly imporoved Target app in an effort to make life easier for customers.
The Minneapolis company has added the popular coupons, deals and barcode scanner to a newly updated "Target—now with Cartwheel" app to streamline the savings experience, the company said in a news release Monday.
The app is free to download on iPhone or Android smartphones.
"Guests can now access everything they love about Cartwheel — like the ability to find deals at their store, redeem savings with one barcode scan and watch their lifetime savings soar — plus so much more," said a post on Target's corporate website. "No need to switch back and forth, or maintain separate apps. Guests asked for this and we’re happy to deliver."
Cartwheel, which saved customers more than $1 billion, offered 5 to 50 percent off merchandise when customers scanned product barcodes or added digital coupons organized by category to their Target accounts in the app. Then, cashiers scanned app at registers to redeem savings. The program will work the same in the Target app.
Target also soon plans to add mobile payment for REDcard holders, which offers a 5 percent discount and free shipping on most items, to the app, the company said.
Cartwheel users who synced with Facebook or Google will need to move to a Target.com account to see existing offers. Lifetime savings also will transfer over to the Target app, where the company will offer more personalized "For You" offers.
Target explains how to switch old accounts to the new app in a post found at Corporate.Target.com.