Wal-Mart is streamlining its name.
The world’s largest retailer will change its legal name from Wal-Mart Stores Inc. to Walmart in February, the company announced last last year.
The Bentonville, Ark.-based company said it was making the change to -- removing the hyphen and capital letter M -- to reflect how customers refer to the company and to focus on e-commerce.
“Our customers know us as Walmart and today they shop with us not only in our stores but online and with our app as well,” said Doug McMillon, Walmart president and CEO, in a news release. “While our legal name is used in a limited number of places, we felt it was best to have a name that was consistent with the idea that you can shop us however you like as a customer.”
The name change won’t affect merchandise in stores. The company, which launched Walmart.com in 2000, has grown into an international retailer with 11,600 stores and clubs in 28 countries, according to the release.
As Walmart goes head to head with Amazon.com, it has been focusing attention on its online operations, acquiring Jet.com for $3 billion in addition to buying ShoeBuy, ModCloth, Moosejaw, Bonobos, Parcel and Hayneedle.
Walmart also is partnering with Google, allowing customers to order more than 2 million items through voice-enabled Google Home devices and through Google Express. Unlike Amazon Prime, which costs $99 for a yearly membership to get free two-day shipping, Google Express offers free delivery with no membership fee. Target and Costco also partner with Google Express.
The Walmart-Google alliance shows the companies are taking off the gloves to compete against Amazon as it continues to disrupt traditional retail models, with nearly 20 brick-and-mortar retailers filing for bankruptcy in 2017.
Google announced Wednesday it would no longer offer YouTube content on Amazon Fire streaming devices as of Jan. 1 because Amazon refuses to sell Google streaming and voice devices.