Apple Event Focuses on Apps
Every year, thousands of programmers head to San Francisco for Apple’s Worldwide Developers Conference. While most of us are content with just downloading apps, thousands of people across the country are making them.

When Apple first launched the App Store in 2008 there were only a handful of apps available, today that number has grown to over 6000,000.

Mobile MIM is a medical imaging app for radiology that decided to take their chance on the new platform.


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Mark Cain of Mobile MIM says, “we thought, let’s see if we can do it.  In one week they had a prototype app, where we were looking at a CT image.”

However, not all apps are made so fast. The process can take many tries for others.

"We didn’t come from the games industry at all. So one big learning point,  games need to be fun,” says Natalia Luckyanova of Imangi Studios.

Creating a great app is just one part of the puzzle. There are other aspects that should be considered in order to be a success.

“The biggest challenge we face in developing apps is always, how do you get people to find your app out there in the competitive marketplace?” said Keith Shepherd also of Imangi Studios.

In a constant reformatting of trial and error, it took Temple Run creators nine tries until they hit it big in the app market.

For Orbotics, apps are just one part of their success. They also have a nifty product called Sphero.

Chuck Lepley explains, “What’s great about Sphero is, it’s an actual physical product so it’s a device that let’s you engage in the virtual world with your phone but control something in the real world, which is Sphero.”

With twenty-five billion downloads, the app market is booming. Still success is not always guaranteed. Some apps do well and others tend to flop.

What's the secret to success?

Shepherd says, “we just keep trying. We have nine apps in the App Store. The other apps, they weren’t huge successes for us but I think we’ve learned a lot.”

 WorldWide Developers Conference runs through Friday.  Apple could reveal plans for it’s upcoming TV, new 3-D maps, and Facebook integration for the iPhone.