Vibes 305 Basel is the work of music video and film director Gil Green, who has worked the likes of Pitbull, Nicki Minaj, Kanye West, Kendrick Lamar, Rick Ross, Drake, 50 Cent and Trey Songz. He came up with the celebration of hip hop culture as an alternative to Art Basel week's trendiness. "I personally was thrown off on how all the parties became Champagne bottle popping’ pissing contests lost in South Beach pretentiousness," Green says. "In 2012, I decided to throw a personal event alongside my 305 FIlms’ producer, Judd Allison. Our film office is a yard smack in the middle of Wynwood, and this was before Wynwood became the place to be. I wanted people to come to enjoy the music, the art, the food, and the culture."