It’s a sweet 16th for the re-branded Miami Fashion Week, and the spate of designer runway shows is shining a spotlight on resort wear.
Resort wear is the easy and breezy vacation clothing glamazons wear on cruise ships and at resort hotels. In addition to catwalk shows and pop-up boutiques, the week will include workshops and master classes, all staged at Miami Beach Convention Center Thursday, May 15 through Sunday, May 18th.
“Resort wear is not just for jet setters. It is for all of those who are looking to be in style year-round,” says Beth Sobol, founder of Miami Fashion Week. “Noticing the growing popularity for this fashion trend and Miami's booming fashion sense, [we are] very excited to bring a unique mix of designers to present their best cruise wear collections to all.”
Thursday night is all about South Florida designers. First up is the Miami Overture showcase, with haute couture designers Erin Healy, Vika Frolova and Fabrizio de Castro. This will be followed by the Eastern Air Lines Miami Style Showcase with Julian Chang, Lisu Vega, Kayce Armstrong, Samy Gicherman and Viviana Gabeiras.
Aside from designers from global brands such as Agatha de la Prada and Custo Dalmau for Custo Barcelona, international up-and-coming designers will be showing their work.
“All of them are stars in their own countries yet unknown to the U.S. market,” Sobol says. “This is where Miami Fashion Week shines. We introduce these wonderful new designers to the buyers and press in the U.S. and what better place in the world to launch a resort show than Miami?”
A Culinary Style Café will feature local chefs creating a nightly three-course tasting menu paired with wine and champagne.
Miami Fashion Week will take place Thursday through Sunday, May 15-18, at Miami Beach Convention Center, 1901 Convention Center Drive. Tickets cost $50 for individual shows. Packages include Silver ($75 a day for reserved seat, VIP Lounge and MFW bag); Gold ($150 a day everything from the Silver package plus goody bag, opening and closing parties, workshops and conferences); and Platinum ($500 for the week including everything from the Gold package and preferred parking). Go to MiamiFashionWeek.com or email email@example.com.