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Miami Heat star Dwyane Wade tells the Naked Truth

.@DwyaneWade brings @MiamiHEAT star power to The Naked Truth fashion brand

Fashion and lifestyle brand The Naked Truth has signed on Miami Heat-ster Dwyane Wade.

“Freedom, authentic personal achievement, success on your own terms, these are the ideals Naked is celebrating with the Naked Truth campaign,” Wade says in a press release. “These are big, important ideas that really mean something to me and I hope to inspire people to stay true to themselves and live a life they’ll be proud of.”

The Naked Truth campaign, which will feature image and video driven content, will be hosted on the brand’s The Naked Truth microsite on WearNaked.com/thenakedtruth.

After Dwyane Wade’s initial launch in November, new “Truth Tellers” will continue to be unveiled including actor Arjay Smith, social media influencer Joseph Knoop and Patrick Rummerfield, the first spinal cord injury quadriplegic to recover full physical mobility.

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