Ari Dein for W South Beach

The Ari Dein pajamas are in a deep heather-grey with bright pink contrast piping. Handmade in New York, the sleepwear set has covered buttons and is made of cotton. (W South Beach Hotel & Residences / June 21, 2013)

Through the month of July if you check into one of the V.I.P. Suites at the W South Beach, you’ll get gratis some super-sexy women’s pajamas from Ari Dein.

Exclusively made for the swank hotel chain, a limited quantity will also be available for purchase at W Hotels The Store at W South Beach and online at for $165.

For the uninitiated, Ari Dein is a luxe label designed by Arielle Shapiro (who has appeared on The CW’s "Gossip Girl") and is inspired by boutique hotel living and art deco style.

Bit of trivia: Shaprio's grandparents used to run Dein Fur Inc., which had a location on Lincoln Road.

Photos: 5K on the Runway at the Fort Lauderdale-Hollywood International Airport