"90210's" Jessica Lowndes helps H&M debut eco-friendly fashion

H&M's second eco-friendly fashion line Exclusive Conscious launches Thursday, April 4. Photo from H&M.

H&M is going green...again.

The Hennes & Mauritz retailer is launching its second Exclusive Conscious collection of fashion for men and women made of sustainable materials such as organic cotton, silk tencel, recyled polyester and reclaimed tulle.

The unveiling in SoFlo is Thursday, April 4 from 5 to 8 p.m. in the H&M store at 541 Lincoln Road in Miami Beach.

The launch parties take place in four cities nationwide, including Miami, where celebrity Jessica Lowndes will put in an appearance. Lowndes was one of the stars of the former CW series "90210." All you gotta do is be on of the first 75 cutomers to make a purchase from the line and you can have a photo taken with Lowndes.


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Spinning tunes will be DJ Jeffrey Tonnesen.

In addition to organic hors d'oeuvres and refreshments, customers who donate used clothing (especially party dresses and men's suits) will get 25% off of purchases.