If you’re going to be hanging out on Miami Beach, you’re going to need protection.
Not that kind, silly, we’re talking protection from the sun. Miami Beach now has its own skin-care line.
Called Miami Beach Suncare, the collection includes: SPF 15 Salt Water Sport Sunscreen Gel, SPF 30 Triple Action Sea Kelp Sunscreen Lotion, SPF 50 Sport Spray Sunscreen and Sunless Bronzer Continuous Spray.
“We’re trying to leverage the power of the Miami Beach brand,” says Desiree Rodriguez, a spokeswoman for the line. “We thought that translated very well into sunscreen.”
After being tested by City of Miami Beach lifeguards, the line was rolled out at events in New York, Dallas and, of course, Miami Beach (including the South Beach Wine & Food Festival and the South Beach Triathlon). But look for an even bigger splash this summer here in South Florida as radio and television promotions start to run.
“We wanted to capture the essence of Miami Beach,” says Rodriguez, adding that ingredients such as saltwater and sea kelp nourish and protect the skin while sand is added as an exfoliant in the Daily Exfoliating Wash (not available for sale yet).
All the products cost $14.99 and can be purchased online at MiamiBeachSun.com, or at retailers such as Walgreens and Bed, Bath & Beyond.
Doral’s Destination Brands International, which has the licensing agreement with the city of Miami Beach, says a portion of proceeds will go to help clean up local beaches.