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Art Basel

Attack of the orange-juice lady

Attack of the orange-juice lady

Much of the new documentary "The Day It Snowed in Miami" centers on the battlefield of a gay-rights crusade in Miami in 1977, when gay activists clashed with an unlikely opponent: Miss Oklahoma Anita Bryant. The fresh-faced conservative singer and pitchwoman for Florida orange juice led a campaign against a Miami-Dade ordinance, recently passed, that blocked discrimination on the basis of sexual orientation. But her activism sparked a debate that thrust South Florida's gay population into the national spotlight.

"In Miami, gays were saying, 'What is this? We're being challenged by the orange-juice lady?'" says Joe...