When Alabama Shakes take the Virgin Mobile FreeFest stage on Saturday, the quartet — all from Athens, Alabama — will likely play its biggest hit, "Hold On," within the first few songs.
This is a deliberate move, and also a sort of challenge to the audience: With our most popular song out of the way early on, will you stick around?
"'Hold On' is still the one," said guitarist Heath Fogg. "The iPhones come out when we play that one. We play it first, second [or] third. We get it over with. As long as people stick around after that, we're happy."
Fogg, singer/guitarist Brittany...