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Hennes & Mauritz AB

"90210's" Jessica Lowndes helps H&M debut eco-friendly fashion

"90210's" Jessica Lowndes helps H&M debut eco-friendly fashion

H&M is going green...again.

The Hennes & Mauritz retailer is launching its second Exclusive Conscious collection of fashion for men and women made of sustainable materials such as organic cotton, silk tencel, recyled polyester and reclaimed tulle.

The unveiling in SoFlo is Thursday, April 4 from 5 to 8 p.m. in the H&M store at 541 Lincoln Road in Miami Beach.

The launch parties take place in four cities nationwide, including Miami, where celebrity Jessica Lowndes will put in an appearance.

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