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Luke Bryan knows where it's @

Luke Bryan knows where it's @

Luke Bryan has become one of the most prominent country stars on social media, and we're not just talking Facebook and Twitter. Before he released his new album, "Kill the Lights," on Aug. 7, he promoted it with help from the digital-media company Smule and the dating app Tinder, on which he released a video message offering advance album orders and premiering the title track.

"I'm happily married and not on Tinder, but I hope my fans on Tinder enjoy the song — and if they're not on Tinder, now's the chance," Bryan, a two-time Academy of Country Music entertainer of the year, explained on his website when the campaign launched Aug. 3. Tinder has worked with Jason...