"Obsession. Unfetter. Unravel. Unleash. Fantasy. Nightmare." What does it all add up to? Would you believe Sundance 2018?
Though already first among leaders in the domestic film festival universe, Sundance has seen fit to rebrand itself with an enigmatic ad campaign featuring all those words and more.
But for those who regularly attend the festival, which starts Thursday night in wintry Park City, Utah, the most appropriate words might be "game of chance."
For more than at most festivals, Sundance's independently made, often out of nowhere movies are huge unknowns for audiences. Will the film you've signed up for turn out to be a monster hit like last...