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Model search in Miami

.@wmag brings model casting call to @ShopDadeland mall in Miami

Model wannabes need to head over to Miami's Dadeland Mall for a model search this Saturday, Sept. 10.

Hosted by "W" magazine and Simon Malls, the open casting call takes place from noon to 6 p.m. Aspiring models are being sought for a feature in the March 2017 issue of W and an advertising campaign in Simon Malls, including locally: Sawgrass Mills; Town Center at Boca Raton; Aventura Mall; The Falls; Brickell City Centre and Miami International Mall.

"The South Florida market is full of fashion-forward young shoppers who are clued into trends and have a great sense of style," said Simon's global creative director Chidi Achara in an email. "We know this because we see them at Dadeland Mall shopping and spending time with friends. It's the perfect place to hold a model search."

Miami is the last date on a tour that has seen similar open calls in Long Island, Houston, Atlanta and Los Angeles. But the Miami stop is one of two places (along with Long Island) to get tips and model industry insights from Erin Simon, "W" magazine's bookings director.

"With the Model Search, we are looking for the next face of fashion," Simon explains in an email. "We want to discover up-and-coming talent who are passionate about fashion and modeling, and give them an opportunity to enter the industry, starting with an editorial shoot in 'W' magazine."

The event is free and open to the public with no advance registration required. Attendees must be 18-years-old and a legal resident of the United States. They cannot be a professional model (i.e. no contract). For more information, go to

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