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24-hour runway show in Miami

Cotton Incorporated held a fashion show for 24 hours,from Nov. 7 to 8, at Miami Beach's Ocean drive, setting a new Guinness World Record for the "Longest Fashion Show." Emceed by Giuliana and Bill Rancic, E! News' co-host Jason Kennedy and "The Insider" host Michael Yo, the event showcased 1,440 cotton looks from more than 75 brands. The show also featured performances and appearances by Jason Derulo, Trey Smith and DJ Irie.
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