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Here are the top five celebrity cameos you'll see in today's Super Bowl commercials

More than 100 million people are expected to tune into today’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles. That means companies and ad agencies have to bring their A game to stand out in a sea of commercials.

With 30-second spots going for upwards of $5 million during football's biggest game, it helps to enlist the help of a familiar face to plug your brand. From Black Panther to Tyrion Lannister, here are some of the best celebrity cameos.

After Amazon's Alexa loses her voice, Cardi B, Rebel Wilson, Gordon Ramsay and Anthony Hopkins (in Oscar-winning character as Hannibal Lecter) step in to assist (plus, don’t miss the Jeff Bezos sighting):

Lexus gives us a taste of the highly anticipated Marvel superhero epic "Black Panther" (out Feb. 16) as Chadwick Boseman’s King T’Challa takes the LS 500 F Sport for a spin:

Going from booking Groupon swamp tours to booking Groupon commercials, "super user" (and “Girls Trip” breakout star) Tiffany Haddish reminds us to support local businesses:

In a (literal) song of ice and fire, “Game of Thrones” favorite Tyrion Lannister (Peter Dinklage) and...Morgan Freeman (???) rap battle it out with the help of Busta Rhymes and Missy Elliott in this Doritos-Mountain Dew pairing:

Danny DeVito plays a M&M turned human, overjoyed that he’s not in danger of being consumed (even if he's still short and bald):

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