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Luke Bryan knows where it's @

Country singer and digital king Luke Bryan will play West Palm Beach this weekend.

Luke Bryan has become one of the most prominent country stars on social media, and we're not just talking Facebook and Twitter. Before he released his new album, "Kill the Lights," on Aug. 7, he promoted it with help from the digital-media company Smule and the dating app Tinder, on which he released a video message offering advance album orders and premiering the title track.

"I'm happily married and not on Tinder, but I hope my fans on Tinder enjoy the song — and if they're not on Tinder, now's the chance," Bryan, a two-time Academy of Country Music entertainer of the year, explained on his website when the campaign launched Aug. 3. Tinder has worked with Jason Derulo and Zedd on similar promotions.

Bryan also took the concept of the sing-along into the digital world, becoming the first country artist to partner with Smule, which offers music apps, including one called Sing!, for social networking. When his single "Kick the Dust Up" debuted Aug. 7, Bryan invited Smule users to perform a duet with him. "C'mon ... now's your chance," he coaxed in the video introduction.

Bryan, who will perform Sept. 19-20 in West Palm Beach, has 4.7 million Twitter followers and 8 million Facebook likes, the most among country performers outside of ex-super couple Blake Shelton and Miranda Lambert. He helped Facebook launch its Live for Facebook Mentions on Aug. 5, livestreaming "To the Moon and Back" from his new album and drawing 2 million views. Then, on Aug. 6, he worked with Target on the #LukeBox project, taking requests for song topics on Twitter, and teaming with three other writers to compose 25 original songs on the spot for fans to hear that day. (A bonus edition of "Kill the Lights" sold at Target includes three extra tracks.)

He even autographs digital music. Bryan's team and Facebook created a digital signing app, and he used an iPad to sign and send an image of the album's cover when fans ordered digital copies of "Kill the Lights."

Come this weekend, though, fans likely will be more interested in seeing the live Luke, the one with the perfect teeth and well-formed backside. And, yes, there's even a Twitter account for that: @LukeBryanBooty has more than 19,000 followers, about the number of people who can fit into the Perfect Vodka Amphitheatre.

Luke Bryan will perform 7 p.m. Saturday, Sept. 19, and Sunday, Sept. 20, at Perfect Vodka Amphitheatre, 601-7 Sansburys Way, in West Palm Beach. Dustin Lynch and Randy Houser will open the show. Saturday's show is sold out but tickets are available on the secondary market. For Sunday's concert, "four-packs" of lawn seats are available for $30.50 per ticket after fees. Call 561-795-888 or go to

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