The venue touts Al Capone and Prince as former owners, and has welcomed performances by everyone from Britney Spears to Deadmau5. It has become an iconic spot on South Beach, so it's only fitting that the newly reopened nightclub be named Icon.
Previously named Mansion, Icon opened at the start of the New Year. It's been re-imagined by the masterminds who developed Club Space, the multi-level warehouse-turned-super-club which has been bringing some of the world's most popular DJs to downtown Miami for the last 16 years.
"[Icon] is a show venue now," said Emi Guerra, one of the managing partners. "You can really see the stage from any part of the venue."
There were certain limitations to what renovations could be made, because the club is a historic preservation site. The improvements have been drastic though.
No longer is the stage in the middle of the dance floor. Instead, it's been moved across from the mezzanine balconies, significantly opening the space while providing much better views. The increased value of production can be seen (and heard), too. LED lights cover the base of the DJ booth as well as the back wall and both side panels of the stage. The front of the stage is lined with silver subwoofers that can practically blow your clothes off.
There are plenty of watering holes at this club, with two bars upon entering the dance floor, two on either side of the stage, one in the lounge just outside the main area and one upstairs. And Icon staff say these cocktails are notably less expensive than elsewhere on the Beach.
Guerra says Icon now provides more 360-entertainment.
"It's more of a customer experience rather than a show," he says. "Don't get me wrong, it's amazing to have a great band or a great DJ play. We want to make sure we add to that so it's a total experience."
In addition to the dancers that twirl through ribbons above the bars and vibe on platforms built into the walls, Guerra and his team plan to add more show elements to the club.
"[People] … want to know what they're going to get but at the same time they want to be surprised. It's like a yin and a yang ... You always have to continue evolving. The second you stop growing, you start dying."
Though Icon has only been open for a short period of time, Guerra's team is planning performances and brainstorming innovations to continue to keep the nightclub fresh and the guests guessing.
Starting Friday, Jan. 29, the club will be open two nights a week from 10 p.m. to 5 a.m. Upcoming performances include rapper Mickey Avalon on Jan. 29 and electro DJ duo Dimitri Vegas and Like Mike on Jan. 30.
Icon Nightclub is at 1235 Washington Ave., Miami Beach. Hours of operation are Fridays and Saturdays from 10 p.m. to 5 a.m. For more, call 305-615-1666 or visit IconMiami.com.