We don’t have to travel far to eat at what’s been named the best food truck in the country.
The title, according to the Daily Meal website, belongs to Miami-based Ms. Cheezious, which got its start as a single truck in December 2010. A second truck was added one year later, and both regularly travel as far north as West Palm Beach.
“It’s nice when you come up on a list like this,” says Brian Mullins, owner of the grilled cheese empire that now includes a brick-and-mortar location on Biscayne Boulevard in Miami’s MiMo District. “It’s recognition, and people took the time to log in and vote. There are a lot of great food trucks across the country.”
Mullins says Ms. Cheezious has been on the list at least three previous years, but this is the first time it’s been named No. 1 among 100 trucks. It’s also the first year that the Daily Meal invited readers to vote instead of using an algorithm that included Twitter followers, Yelp reviews, menu innovation and geography.
Still, Mullins says, social media has been a key factor in the success of Ms. Cheezious, and he applauds his wife, Fatima Mullins, with keeping on top of Facebook, Twitter and Instagram. Customers whom they only know from their Twitter handles sometimes come into the restaurant and introduce themselves.
As for those people who called food trucks a passing trend, Mullins admits he’s seen many come and go. But he and business partner M. Christian Dickens are in it for the long haul, having spent the first part of their careers opening corporate restaurants across the country.
“A food truck is essentially a restaurant. It’s just on wheels,” Mullins says. “Some owners saw their trucks as cash machines. In real life, it’s a restaurant. That was the approach we took.”
Five years after opening its first truck, Ms. Cheezious now employs 27 people. The truck is especially popular during the Wynwood Art Walk, held the second Saturday of every month. “There’s tens of thousands of people,” says Mullins. “If you grabbed any of those people, you’d be hard-pressed to find someone who even knew where there was a gallery. They’re there for the food trucks.”
To find a Ms. Cheezious food truck, visit MsCheezious.com.
From 11:30 a.m. to 2 p.m., Thursday, Aug. 20, Ms. Cheezious will give away grilled sandwiches as part of a promotion with online retailer MyHabit.com. Miami is the final stop of the site’s Shop by City program, which saw it host parties in four other cities, including Milwaukee and Austin.