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Every 2018 Super Bowl ad, from best to worst

Every 2018 Super Bowl ad, from best to worst

In the Ad Bowl accompanying Super Bowl LII, there were some surprises this year: A car company decided it was okay to use a Martin Luther King Jr. speech to sell its trucks. Budweiser left the Clydesdales out for the first time in almost two decades, and a spate of spots touted companies’ philanthropic efforts. That’s a shift from the sharp political tone of some ads last year. But there were still celebrities aplenty – Chris Pratt, Cardi B, even Michael Jackson footage – and spots using physical comedy to try to grab viewers by their short attention spans.

Here are our rankings of the best, the worst and the so-so:

Tide, A